Sonia Middleditch, the Managing Director of WorldNet, was introduced to the offshore financial services industry as PA to the Chairman of the World's first offshore financial services group - now part of a leading network of independent offshore financial consultants.

She had seen ambitious and enthusiastic Financial Advisors leaving the UK sector realising the potential of utilising their talents offshore but, being recruited by agencies with little experience of the market place overseas. Agencies were enticing 'starry-eyed' candidates with promises of huge commissions and no regulation (promiscuity without responsibility), but were offering no preparation training. Such agencies were flying out would-be consultants to destinations where very little support was afforded, resulting in candidates returning home in a complete state of disillusionment.

Sonia became convinced that a number of factors influenced the placing of a consultant offshore and their success. Firstly, the selection and recruitment of first-class professionals was fundamental. Secondly, Sonia appreciated that it was crucial for candidates to undergo induction training to prepare them for their chosen role overseas. Finally, and of paramount importance, was the placement of the candidate in a jurisdiction and with a client where the candidate could realise their full potential.

Sonia was determined to use her knowledge and experience to influence the offshore financial marketplace in a positive way and set up WorldNet Recruitment and Training in 1997, as an independent company. The business has developed on a gradual basis with an expanding client base, which has encouraged tremendous growth in terms of opportunities available to potential offshore financial consultants.

The demand for offshore Financial Advisors has greatly increased and given the ongoing restrictions, less freedom, flexibility and earning potential in the UK financial market, the demand for placement is also increasing.

Sonia Middleditch - Managing Director, Worldnet